We decided to reinforce the precision and the skill that goes into every job, right down to creating the perfect corner out of Corian®, to engage and inspire architects and fabricators in Cutting Edge’s brilliant work. The Cutting Edge brand personality has been well received by the industry, through a new vibrant website, newsletter (with great open rates and feedback), branding across all work vehicles, staff work apparel and Cutting Edge’s new approach to sponsorships of the Industry FX Awards including support advertisement.